Frequently asked questions
Simple answers.
No digging around.
The practical stuff about PRFL, from why it is deliberately simple to pricing, support, domains, optional QR stickers and cancellation.
About PRFL
What is PRFL?
PRFL gives your business one simple page with the information customers actually need. Services, contact options, areas, reviews, photos and key details all live in one clear place.
Why is PRFL deliberately simple?
Because customers often want a small number of useful answers before deciding what to do next. What you do, where you work, whether the business looks credible and how to contact you should not be difficult to find. PRFL puts those things first.
Is PRFL a replacement for a website?
For some small businesses, PRFL may be all they need. A full website can still be the right tool when a business genuinely needs deeper content or functionality. If you already have one, you can add a direct link to your full website on your PRFL Profile, so PRFL can be the simple first stop while your website remains available when someone wants more detail.
What is wrong with a normal website?
Nothing inherently. A properly planned full website can be extremely useful. The problem is complexity that does not help the customer, such as buried contact details, unnecessary pages, stale information or too many competing routes.
Why not just use social media?
Social platforms are useful places to be found, but they are still separate platforms with their own layouts and distractions. PRFL gives you one clear destination to send people to from social media, Google, a direct link, your own domain, printed material or anywhere else.
Who is PRFL for?
PRFL is built mainly for tradespeople, sole traders and small businesses that want a professional online presence without spending their evenings maintaining a full website.
Do I need any technical knowledge?
No. PRFL is designed to be straightforward. You can update the important parts of your Profile from your phone without knowing anything about websites or coding.
How quickly can I get set up?
The sign up process is designed to be quick. Once your account and payment are complete, you can move straight into setting up your Profile.
Your Profile
What should I put on my Profile?
Start with the things that help a customer understand your business and decide what to do next: what you do, where you work, useful photos or reviews and the clearest ways to contact you.
What can I add to my Profile?
You can show your business details, services, service areas, project photos, reviews, contact options, a link to your full website and other useful information customers may want before getting in touch.
Can I update it from my phone?
Yes. That is one of the main reasons PRFL exists. Change important business information from your phone in seconds, without waiting until you get home to update a website.
Can customers call or WhatsApp me directly?
Yes. Your Profile can give customers direct actions such as call, WhatsApp and email, so they can contact you without hunting around for the right details.
Can I change my business details later?
Yes. Your Profile is made to change with your business. You can edit services, areas, photos and other details whenever you need to.
Can I use PRFL alongside my existing website?
Yes. PRFL can work on its own or alongside an existing website. You can add a direct link to your full website on your Profile, while still using PRFL as the simple place you share from social media, your own domain, direct links or an optional QR code.
Can Google find my Profile?
PRFL Profiles are built to be fast, mobile friendly and easy for search engines to understand. Search visibility depends on many factors, so PRFL cannot guarantee where any Profile will rank.
Pricing, support and cancellation
What do I get for £20 a month?
Your monthly subscription includes your PRFL Profile, hosting, phone editing, your PRFL address, QR download, your first pack of three QR stickers and AI assisted first line support for common PRFL questions. The QR features are included but you do not have to use them. You can also connect your own domain later.
What support is included?
Eligible paid accounts can use PRFL first line support for straightforward questions about using the service. Questions that need judgement or investigation, including billing disputes, privacy rights or security concerns, are passed to human support.
Are there any setup fees?
No. There is no separate setup fee for the standard PRFL service.
Can I cancel anytime?
Yes. PRFL is a rolling monthly subscription. You can cancel at any time and the next renewal will not be charged.
What happens if I cancel?
Your Profile stays available until the end of the period you have already paid for. After service access ends, your Profile data may be kept for recovery for up to 90 days unless you make a separate permanent deletion request.
Is hosting included?
Yes. Hosting is included in the monthly price, so there is no separate hosting bill for your PRFL Profile.
Domains and QR
Do I get a PRFL web address?
Yes. Your Profile gets its own PRFL address, such as yourbusiness.prfl.uk. Use it wherever you want customers to reach you.
Can I use my own domain?
Yes. You can connect a domain you already own whenever you want. Your domain remains yours, PRFL simply points it to your Profile.
Do I still own my domain?
Yes. If you connect your own domain, ownership does not transfer to PRFL. It remains yours.
What happens to my domain if I cancel?
If you connected your own domain, it remains yours. You can point it somewhere else at any time. Your PRFL address is part of the PRFL service and stops with the subscription.
Do I have to use a QR code?
No. QR is one way to reach your Profile, not a requirement. You can simply share your PRFL address, link to your Profile directly, use it from social media or connect your own domain.
Do I get QR stickers?
Yes. Your first pack of three weather resistant QR stickers is included if you want to use them. Further packs of three are £20 per pack including UK delivery.
Can I get another free sticker pack?
The included pack is available once per customer Profile. After the first included pack has been requested, further packs are paid packs of three.
Where do you deliver sticker packs?
Sticker delivery is currently available in the UK only.
Can I download my QR code?
Yes. If you want to use a QR code, download it and add it to business cards, signs, leaflets, printed material or anything else you choose to produce.